MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND INNOVATION

Linear broadcasts have long been recognized as traditional television formats, relying on fixed air times via satellite. In contrast, OTT platforms operate on ad-supported systems, with Netflix, major competitors, and niche players serving as dominant forces. As digital engagement shift, rivalry between conventional TV networks and streaming servic